Friday, February 03, 2012

Game, Set and iTunes Match

I was asked a question last night and suddenly had a shock to remember this CD ripping business is still operating. Some years ago somebody suggested iTunes and iTunes Music Sore would be transformed into a cloud based service. Rather than ripping CDs and storing them locally, then adding to that music archive with purchased tracks, all our music would be moved away to a gigantic data centre in America.

What then would be the point of having a CD ripping business, focusing on care and service, wouldn't Apple be doing that all for us?

I'm pleased to say iTunes Match - the cloud based option - is now with us, and podServe is still here, ripping more CDs than ever. Why? Well, even if you adopt iTunes Match, you still have to have a ripped track to start with, you can't just say you've got this and that CD which then appears in your library. You aren't given Spotify type access to their back catalogue and yes you have to pay for it.

iTunes match in the UK costs about half the price of a big USB drive per year. As an off-site backup option it isn't greatly compelling (it doesn't handle photos for example). Plus if you have high quality music (Apple Lossless or AIFF) you'll experience a drop in quality. I have mixed feelings, but I'm unequivocally glad we're still here, ripping CDs, untouched and unmatched.

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