Sunday, February 01, 2009

iTunes Help in Video

Last week I had a few tech support calls, you know the type "How can I fix iTunes?", or "My iPod won't ..." plus a couple of very techie questions. One call came to my mobile while I was at a clients home setting up his music library and linking it to Apple TV. After the call my client asked if I'd thought of recording the instructions?

Total conceit overwhelmed me, client is an agent for artists and actors, was he thinking he'd found the next Sean Connery? Mr Bean? No, he politely pointed out that I'd delivered the instructions far too fast for person on the other end of the line to understand or make notes as we spoke. Client says this is complex, I need to take it more slowly, run through it a few times. Above all - get onto the clients screen and show him exactly what to do. Make it personal, make it interactive, bring it into the 21st century. At which point we digress into conversation about how a famous actor has just been paid a huge sum to do a voice over for some kind of instructional film.

As I chugged home on the underground I gave the idea some thought and by the time I got to Liverpool Street I made up my mind to do it. How hard can it be to record the sort of thing I say over the phone ten times a week? I'll tell you. Easy bit first.

Select some software. I wanted it to run on my Macs, a much nicer platform. So I checked a few offerings. Now I know what it's like to be truly confused. After much head scratching I homed in on ScreenFlow from Telestream. I'd like to say its the best but to be honest it was the only one I could understand and from the trial I can safely say it works pretty much out of the box. That I thought was the hard part.

It being snowing so I sat down to make my first video. Good? Am I good? No, I'm hopeless - I think I've made ten shots (could have been twenty) at getting anything. The phone rings, the central heating kicks in and the boiler fires up, I start to spout gibberish, I click the wrong bit of iTunes - we even had a pidgeon fly into the door out to the garden. Eventually, after well over an hour, I have produced my first iTunes video. It's just over two minutes, I can't believe how long its taken me to generate such a short video.

I have managed to upload it to YouTube and if you're in the mood for a giggle search for podServeVid01 and you can cringe through it. Well done Telestream, your ScreenFlow is great and I'm very glad I made the investment. All I need to do now is work out why YouTube has destroyed the quality of my first full length, feature packed, all star, low budget movie.

And if you hear of an actor being paid a fortune "just" to do a voice over, he's worth every penny.