Yesterday I came across a video giving a sneak preview of iTunes Match, Apple's cloud based music storage facility. I posted a link to it on the podServe Facebook page. The video appeared to show how this new service will both store and stream your music direct from the cloud to a portable music player with web access (iPad, iPhone or iPod Touch).
Today I saw another video which if correct "proves" that at least at the prototype stage Match does not stream music. Instead tracks are downloaded to the device and played from there.
Which is correct? I don't know. Does it matter? Well, yes. Let me give you one example.
We run a CD ripping service and naturally clients ask us which is the best music player? Our clients typically have very large music collections so the obvious choice would be the iPod Classic. Big internal hard drive, just dying to be loaded with as much music as possible. But beyond that, not a great deal of use. Compare that with the iPod Touch which allows you to access the internet and also has a better range of games; or the iPhone, one of the best smartphones, which is used by many of our clients already.
Well I'd say if iTunes Match actually streams music the better option is to go with the iPhone or iPod Touch. That way, via mobile web access, you'll be able to play all your music and tackle many other tasks. No streaming, well back to the iPod Classic as our preferred iPod.
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