Over the last seven years running a CD ripping service I have mainly been working with Apple iPods. When we started it was something of a gamble, there were so many vanilla flavoured MP3 players around, so many people preferred Windows Media Player to iTunes. Quickly it became apparent that Apple had secured pole position in the race, the rest is history. Today pretty much any portable music player will, like hoover and xerox before, will be described as an iPod.
Over the last seven years I've lost count of the number of times I've read of the coming of an "iPod killer". Remember the various cute players from Sony? Sansa? Archos? These devices have popped up, received critical acclaim, and largely sunk without trace. Who today even knows what ATRAC is let alone has software to play it. According to Nokia its all down to ecosystems. Certainly that's why they have done so badly in the smartphone market and why Apple and Android have done so well. Ecosystem, not the cute device, however cute.
So my mind said "iPod killer?" when I saw that a small manufacturer (Cowon of Korea) has launched an Android based portable music player. As I've read so many times before this unit has some great features (brilliant screen, wi-fi, plays any music file type, tremendous sound, apps) alongside as many negatives (price, battery life and more) but it did make me think "ecosystem". If there were an end to end music support package to compete with iPod / iTunes / iTunes Music Store the Android umbrella is a great place to be. Plus, you get the support of Google who seem to be just about the only company able to lay a finger on Apple.
Watch the Android space, an iPod killer might just be lurking in the shadows.
Jeff Underwood
www.podserve.co.uk
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