Friday, May 15, 2009

Sony X Walkman

Years ago, long before podServe and any thoughts of ripping CDs, my kids loved portable music players. They were cassette tape based and everybody called them a walkman. We went through many units, some cheap some expensive, but they all snapped or collapsed in some way. Irrespective of how they met their end they were all called walkman and were replaced by another walkman even though I don't think a single machine was made by Sony.

Sony just owned the concept of portable music with their walkman brand. Along comes the Apple device and they had a mountain to climb, which they promptly did, so now a portable music player is known as an iPod. Maybe Apple have done a better job as most iPods I see on the Underground are actually made by Apple. Then this morning I opened my newspaper and there's two mentions of Sony. First, at corporate level, it seems they're not doing too well. Second, there's an advert from John Lewis for the new Sony X series Walkman. My mind went back to Sony's last revised foray into the portable music market with a device they dubbed the "iPod killer". How does this unit stack up?

Price- wise they're pitching this against the iPod Touch, and their 16Gb unit is on a par with Apple's 8Gb, same with Sony's 32Gb version. Both devices have a touchscreen, hang on - Sony's is 3 inches compared with Apple's 3.5 inch. That's a mistake, sorry Sony that simply hands buyers the first justification they need to invest in Apple. Nobody in their right mind opts for the smaller screen. If a device needs a screen bigger is better. Sony will warble about all sorts of things but nothing overcomes that extra half inch.

Buttons. iPods have a click wheel, the iPod touch has an indentation. Sony has a button with a label on it. Why? Maybe it's an on/off switch but to label it "Home"? What kind of imbecile do they think's going to buy this? You need to be told it's Home just once, everytime you see this again it's just patronising. At the top of the Sony there are more buttons - one switches on noise cancelling, the other is a volume rocker. Sorry Sony, this is just a sad reminder of all those tacky plastic cassette tape players whose failed buttons and switches consigned them to to dustbin. If you have a touchscreen that's the interface, stick to it.

The Sony has a hole. The hole says Reset. Oh dear, I would have to reset this thing? Of course I'd do that when it goes wrong. So thanks Sony for pointing that out. Apple don't have a Reset button, buyers will conclude their unit doesn't need to be reset.

The Sony is iTunes compatible, it says. I bet its not. I bet if I open iTunes and plug in this Sony iTunes will not synchronise my music library with it, not least because my music is in AAC format rather than MP3.

Anyway, enough of the gripes. Digital Noise Cancelling is what sets this apart from Apple. I've tried DNC headsets - Bose for example - and they're fabulous. Sony have something here. All these units are, as described, portable and they play music. it's a modern miracle that they port all your music, thousands of tracks, but pretty soon you decide you want better sound. Who'd opt for inferior? We rip at twice the iTunes compression setting which delivers a step function improvement, but building digital noise cancelling into the unit, now that's a step forward. You don't have to do anything else, just use this device to improve sounds at a stroke. But will it overcome the other factors?

Here's the choice. Save some money, play MP3s, and get digital noise cancelling. Get a button ridden buggy black thing with a small screen. With a Home button. Or get a sleek white and chrome, bigger screen, button-less unit instead? With Apple's implied cool chic? yes, me too - the noise cancelling headsets are available as an extra. Invest. Sony - sorry.

No comments: