Every so often I've written about my hopes and dreams for Apple's iPod range, iTunes and Apple TV. I have been spectacularly wrong on every point. So at the time of the last major Apple product-fest I decided to hold my tongue even though many others were predicting upgrades to Apple TV and iTunes.
What was announced? Nothing. Why? Well I am coming to realise just how small a company Apple is and the ground they cover - from cloud computing, tablets, desktops, laptops plus all the software associated with an operating system (new version of Mac OS announced already) let alone major applications including iTunes.
And anyway, Apple are doing a great job. When it comes to home entertainment look how advanced Apple is compared to others. We've just finished a major DVD ripping project for a client who has invested in first class video streaming hardware. When you look at the connected TV the image is no better that you'd get with a connection to Apple TV and the mess of trying to resolve metadata with non-standard video file types is a nightmare.
Sure Sonos are selling their players in number. But nothing compares to Apple's dominance of the home entertainment sphere. Quiet upgrades have crept out and as Jobs used to say - Apple, iTunes, iPod, iPhone, iPad and Apple TV - it all just works. That's not a bad lead to sit on.
